The primary objective of this category of Franchise Budget Inns is to provide the most cost effective and affordable hotel accommodation of internationally acceptable standard though they do not insist on minimum basic requirements. The operation of this Replica Inn would not jeopardise the overall standards of hygiene, safety and comfort so as to provide an enjoyable experience and value for money to the hotel guests.

BRAND PHILOSOPHY
The Replica Inn hotel brand is specially designed as a duplicate of the full-fledged hotel (4 – 5-star hotel) particularly without the "unnecessary" fancy frills. On the quality of the hospitality service, these Replica Inn hotels will not compromise on the basic hospitality standards of hygiene, safety and comfort to the hotel guests.

REPLICA FRANCHISE INNS
In short, this category of Franchise Budget Inns (Replica Inn) would consist of a combination of the following unique features:
• "Mom & Pop" family franchise business.
• "No-frills-just-thrills" philosophy.
• Generally flexible policy.
• Located within a city, town or holiday resort.
• Small & Medium size 2-star budget hotels or inns.
• Inventory of between 50 and 100 hotel rooms.
• Limited reception and basic facilities and services.